Marketing
Strategies
Here are just a few marketing strategies that I have either learnt and applied or devised myself. These are integral techniques to consider when launching or growing a product / brand.
The Tipping Point
The Tipping Point by Malcom Gladwell is a well-renowned book in marketing when trying to start a "social epidemic" for a brand. It looks at the use of connectors, stickiness factors and the power of context.
The Marketing Triangle
The marketing triangle was formulated by myself. It looks at the product, consumer and market insights to find the sweet-spot amongst them, which will lead to the brand's proposition.
The Golden Circle
The Golden Circle presented on a TedTalk by Simon Sinek inspired a new belief on what a brand does, how the brand does it but more importantly why the brand is.
The Golden Circle
The Golden Circle presented on a TedTalk by Simon Sinek inspired a new belief on what a brand does, how the brand does it but more importantly why the brand is.
Commercial Strategy
Marketing and sales strategies to generate demand and traction, increase brand awareness, market share, customer retention and sales volume.
Challenger Mindset
This disruptive approach can enable a challenger brand to penetrate the market.
Retaining a challenger mindset as an established brand can greatly increase market share.